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A love letter to our industry.



TTMA Love Letter Flyer
Ada Burke, TTMA

Join us for a delightful luncheon, "A Love Letter to our Industry," featuring Adam Burke, President & CEO of Los Angeles Tourism & Convention Board. Participate in an insightful discussion on the outlook for the L.A. Tourism industry in 2024. In this special event, we'll explore how we can collectively shower support and affection on the Travel and Tourism Industry—a true love letter to a vital sector.

Join us for a chance to win stunning Floral Couture Arrangements by LA Floral Couture (valued at $500), along with a 2-night stay at The Biltmore Hotel (valued at $2,020) and a complimentary bottle of Champagne.




Adam Burke President & CEO,

Los Angeles Travel & Convention Board



Adam Burke Headshot TTMA
Adam Burke

Adam Burke serves as President & CEO of Los Angeles Tourism & Convention Board, the official,non-profit tourism promotion organization for the City of Angels. With its mission to “improve the quality of life for all Angelenos through the economic and community benefits of tourism,” Los Angeles Tourism is proud to represent over 1,000 Member businesses from across the region’s visitor industry.

As one of the world’s most diverse and welcoming destinations – with Angelenos hailing from 140 countries and speaking over 220 languages – tourism is one of the region’s leading drivers of employment, business sales, and tax revenues. In support of this vital industry, Burke is responsible for overseeing global branding, promotional, and sales strategies for L.A. through the organization’s eight dedicated offices around the world. He first joined Los Angeles Tourism as Chief Operating Officer in 2016.

With more than 25 years of travel & tourism industry experience, Burke previously served as Senior Vice President, Customer Loyalty for Hilton Worldwide with global management responsibility for the award-winning Honors customer loyalty program. During his 17 years with the Hilton organization,he held management positions in a variety of functional areas including strategic planning,international marketing, leisure & multi-brand marketing, sales integration, business development,CRM, and enterprise technology.

Burke is actively engaged in advocating for the nation’s tourism sector and has been appointed byCommerce Secretary Gina Raimondo to serve on the United States Travel & Tourism Advisory Board. He was also recently nominated to represent the U.S. as a Vice Chair of the World Tourism Alliance and is an active Board member of U.S. Travel Association and the Destinations International Foundation. Burke is also passionately committed to creating a more equitable and inclusive travel and tourism community, serving on the Board of Directors of Tourism Diversity Matters, as well as the Global Leadership and Equity, Diversity & Inclusion Committees of Destinations International.

Locally, he serves on the Executive Committee of the Los Angeles County Economic Development Corporation, and the Boards of the Los Angeles Area Chamber of Commerce and Sister Cities of Los Angeles, as well as the Advisory Boards of the Los Angeles Sports & Entertainment Commission and Allen Robinson’s Within Reach Foundation. In addition, he is the current Board Vice Chair of L.A. Works, the region’s largest community volunteer action network

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