TTMA's goal is to enhance the effectiveness and knowledge of professionals working in the travel and tourism industry. We seek to accomplish this by educating and updating our members in the areas of marketing, communications, tourism research and planning skills and by bridging the gap of understanding between these highly inter-related specialty areas in the travel industry today.
• To serve as a forum for the exchange of ideas and information among travel and tourism professionals.
• To encourage the educational and professional development of those involved in & pursuing careers in travel and tourism.
• To promote high quality, credible and effective marketing applications in the travel and tourism industry.
• To facilitate cooperation between producers and users of travel and tourism marketing research.
• To advocate the effective use of marketing research in the decision-making process of providing quality services and products to the travel and tourism industry.