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Letter from the TTMA President

Carlos Montenegro
Carlos Montenegro

January, 2023


Dear TTMA Members, Supporters and Friends,


As I enter my second year as President of TTMA I am humbled to reflect on the past year. While the world slowly learned to walk again, many of us were asked to hit the ground running with little to no support from our corporate leaders. Recovery was a word shouted from the rooftops while many of us were on the ground floor struggling to make it happen. The path was rocky and the road steep, but we carried on placing one foot in front of the other.

Two words come to mind when I think about the travel industry: resilience and diversity.

The past three years have proven that the Travel and Tourism industry is made of problem solvers, innovators, and, more than anything else, survivors. Our industry’s success relies on building up our network of trusted partners from every background with the end goal of achieving success together. That is what sets our industry apart from all others. And don’t forget that the Travel and Tourism industry in Southern California was and is the largest industry in L.A. County employing more people than any other.

I am proud to be a part of this incredible organization. I am proud to be a part of the travel industry and the tourism community. And remember this: the U.S. travel industry takes its cues from California and California takes its cues from Los Angeles.

As more countries allow for international travel again, we will receive more opportunities to not only achieve our past successes, but to surpass them in the years to come. And TTMA will be here, at your side, encouraging our growing community by bringing inspiring speakers and highlighting new and familiar venues.  It is my privilege to work alongside our incredible Board of Directors and our Executive Director. TTMA would not be what it is today without all of you, and so I thank you for helping us achieve our past successes and for those yet to come.

Thank you again to all our members, colleagues, and friends for your continued support of TTMA.


Carlos Eduardo Montenegro

2023 President, TTMA - Travel & Tourism Marketing Association, Inc.

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