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Gain access to sources of information in support of your
own marketing efforts.
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Expand your personal knowledge and skills in the field of
travel and tourism.
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Increase your awareness of new developments and issues in
the travel and tourism industry.
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Identify clients and colleagues for your travel and tourism
initiatives.
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Network with others who use or supply travel and tourism
services or products.
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Introduce improved marketing, planning and development processes
in your own organization.
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Apply current research information toward the solution of
marketing, planning and management challenges.
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Influence the nature of information collected by public
and syndicated producers of travel market data.
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